Local, privately owned travel agency
About Morocco Arukikata
We’re a small, local team crafting private, tailor-made journeys across Morocco — built entirely around you, your pace and your interests. No fixed group departures, no rehearsed tourist trail.
- 10+
- Years exploring Morocco
- 100%
- Private & tailor-made tours
- 6+
- Departure cities
- 2h
- Average reply time

Meet your guide
Wajih “Waj” Labbar
Tour Operator / General Manager & Chief Tour Guide
Meet your guide
Welcome to Morocco! My name is Wajih Labbar — but most people know me as Waj. I’m an avid worldwide traveller myself for the past 10 years and have had all sorts of experiences along the way. During my travels, the best times were when I would meet good, chilled-out people that showed me different and interesting places that were off the beaten track.
I wanted to have fun but be sure that I felt safe and taken care of, like I would be if I was visiting a friend. I didn’t want the typical rehearsed tourist route, staying in less-than-average accommodation and eating bad food. When I started this business I really wanted people to have an amazing experience seeing the real Morocco that only a local can show you.
I want to surprise you with hidden places that only the locals know about and introduce you to people you’d never meet if you were to travel on your own. We provide you with fascinating insights into local traditions and bring history to life in ways you simply can’t get from a guidebook.
We offer private, individually tailored tours of Morocco where our professional team organises accommodation, drivers and guides for you. All of our tours are flexible and can be tailored to your individual wishes. Take advantage of our extensive knowledge of the country and rapport with its people to arrange your visit. We consider your special interests and requirements, saving you time, effort and disappointment.
We’ll ensure that you have the best Moroccan experience possible. Best regards, and hope to see you soon!
— Waj
See the real Morocco
Hidden places only the locals know — not the rehearsed tourist trail.
Travel safe & cared for
Feel looked after like you’re visiting a friend, with a trusted local team at your side.
Hand-picked everything
Characterful riads, great food, professional guides and comfortable private transport.
Visit us
Our office in Chefchaouen
We’re based in the heart of Morocco’s famous blue city — the perfect starting point for journeys north to Tangier, south to the Sahara and everywhere in between.
Riad Mosaic
14 Al Hassan I — Onsar
Chefchaouen 91000, Morocco
Travellers love Morocco Arukikata
See our reviews on TripAdvisor and follow our adventures across Morocco on social media.
Our reviews
Tripadvisor Traveller Rating
Tripadvisor Ranking
#1 of 78 Outdoor Activities in Chefchaouen
Recent Traveller Reviews
- “Family trip”
- “Amazing place, amazing people!”
- “A Masterpiece Of Travel”
- “Epic 4 Day Desert Tour Fez to…”
- “The BEST.”
From our Instagram
Plan your private tour
Ready to experience the real Morocco? Get in touch with Wajih Labbar and the team — we reply within 24 hours.
